What does a Seller’s Advocate do?

Selling a property can sometimes be a daunting and complex process. We regularly see first-hand how sellers fall short in attaining the optimum sale price. That’s why we offer the Provincial Group expertise to help you to decide the best approach, while protecting your interests when selling.

We effectively manage the complete sale to settlement process, leaving you with more time and less stress.

The most important feature of this exclusive service is that our fee is part of the negotiated and agreed selling agent’s commission, and this is only payable when the property has been successfully sold for you. So, there’s no additional cost for you to use our specialist service.

Learn more about the steps we take to sell your home below.

Step 1 – Let’s chat

We’ll be acting on your behalf, so we want to completely understand your objectives, expectations, drivers and motivation for your decisions to sell your property.

We can meet at our office, in your home or online and will provide our opinion about selling now or later based around your personal goals and objectives.

Step 2 – Research your selling price range

Next, we’ll inspect your property and then using our extensive property data subscriptions, we’ll prepare a report outlining comparative properties and locations that have recently sold or are currently for sale.

This report suggests the market value of your property which typically aligns with our conversations with you and the overall average sale price within a 5km radius.

Step 3 – Fine tune

Our next step is to fine tune the property value by considering the additions, renovations, uniqueness, and inclusions with your property.

Step 4 – Research and selection of your agent

We’ll select the right agent to sell your property based on our experience, knowledge, research and understanding of the agents in your area.

We assess sales within a 5km radius of your property within the last 6 – 12 months. We then analyse who the top 3 agents in the area are during this period and provide a report on:

  • How many of the properties they sold from this list
  • The average price of the properties they have sold
  • Their typical portfolio of properties to assist with experience in selling a property similar to yours.

Together we select, meet, and engage our preferred agent, or you can leave that up to us as well, knowing you’re in our very experienced hands. We’ll also review and negotiate on the recommended sale commission upon a successful sale being achieved with the proposed selling agent.

Step 5 – Plan the marketing and timing of your property for sale

We act in your best interest for the planning and marketing activities, including negotiating and confirming the expenses to achieve the desired outcome for the sale of your property. We’ll only ever recommend to you, what we would do ourselves. We won’t waste any of your marketing dollars on activities that are known to not produce results.

Step 6 – Getting your property ready for sale

If your property needs some attention, we can recommend a team of service providers to help you get your property looking good for sale.

We have experts all over Australia who can help with:

  • Light maintenance and small renovations
  • Cleaning (inside and out)
  • Gardening and pool services
  • Rubbish removal
  • Home styling
  • Furniture and artwork hire

Step 7 – Negotiate your sale price and prepare documentation

Even though we appoint an agent, we’ll still attend open houses, gather and advise on agent inspection data and attend the auction or sales meetings. This allows us to provide eyes, ears, advice and assist in the negotiation strategy and process.

Most importantly, we’ll be your adviser and confidant to ensure you obtain the maximum price that’s potentially available throughout the negotiation process between the agent and potential purchasers.

And once the deal is done, we’ll oversee legal documentation preparation with the conveyancer or lawyer.

How much will it cost?

The below is an indicative guide to provide you some insight into costs you may pay in selling a property.

  • Home styling – our experience is that most of our vendors will invest about $3,000 – $4,000 + GST for a 4-6-week campaign if we believe it’s required.
  • Legal documentation (based on using a law firm) – between $1,300 – $1,600 plus GST. (Lower rates may apply for using a Conveyancer).
  • Advertising / Marketing campaign – $4,500 – $7,500 plus GST.
  • Agents possible sale commission – 1.75% plus GST of the end sale price, or a mixture of a flat rate percentage up to a certain price and then a bonus percentage above an agreed price level for achieving a great result.
  • Our Advocacy result fee is typically 33% of the appointed agent’s pre-agreed commission, meaning you get our fantastic service included within the agent’s sale fee, which is only payable IF you achieve a successful sale. This means that we invoice the agent (NOT YOU) at the end of the process, and the agent pays us our portion from the pre-agreed commission that you had approved at the beginning.

You might be asking yourself why an agent would share 33% of the commission. This is because we’re so heavily involved in the process and effectively helping the selling agent with the sale. Selling agents also know that we can potentially introduce them to multiple vendors over time, which means more business for them.