The Provincial Group Story


Provincial Group (originally Provincial Home loans) was founded in 1991 by John Livermore in country Victoria (thus the name ‘Provincial’). The strong, innovative sales and service culture on which Provincial Group has built its reputation began with the group’s business ethos: transparency, integrity and value. Today, under the leadership of owner and CEO Max Waller, Provincial Group is well-cemented throughout east coast Australia in offering leading service and advice in the finance and property advocacy sectors. It has a highly experienced adviser force that is totally mobile, operates seven days a week, offers competitive finance options from a panel of over 50 lenders and leading property advice.


The progression of the group over nearly three decades has seen the successful addition of a highly complimenting service, Property Advocacy, which offers a full property service to clients via coaching and advisory services to ensure the best results when buying, selling and leasing property.


Our competitive streak is alive and well. We live and die by our reputation, and offer value to our customers.